Organic search engine listings are those that appear down the middle of the page. See the diagram above to see where organic listings and paid listings appear in the Google search engine results page.

Spider-driven search engines such as Google, Yahoo and MSN use "robots" or "crawlers" to score websites across the Internet. Robots "spider/crawl" each site and "score" pages based on how relevant they are. A web site's score or placement within a spider driven search engine is derived from hundreds of variables such as link popularity, density and frequency of keywords in page content, HTML code, site theming and more. You will want to focus many criteria in order to position yourself well among the major search engines. Here are two of the most influential factors:

1. Link Popularity
   
   Spider-driven search engines use "robots" to spider websites across the Internet by traveling through links from web page to web page. A web site's score or placement within a spider driven search engine is derived from hundreds of variables such as, link popularity, click popularity, keyword density, web site themes and more.
   
   Google is the most popular spider-driven search engine. It's database currently has about 4 billion pages indexed and is known for finding the most relevant information. When Google spiders the Web, it finds sites by traveling through links. The more sites that link to you, the more important the engines believe your content to be. You should focus on getting many important sites to link to your site. You can do this in many ways: submit to online directories, exchange links with business partners and industry-related sites, or participate in Link Building.
   
   
2. Page Content
   
   Search engine spiders can only spider through text. They will use the content on your site to determine what your site is about, which in turn will help to decide how highly your site will be ranked for specific keyword phrases when visitors type them into the search engines. For this reason, keyword research is critical to obtaining top search engine placement.
   
   You will need to know how many people are searching for your keyword phrases and what kind of competition you are facing when attempting to obtain a top spot in the search results. Keyword research, text writing, submissions and site analysis are all included with our search engine optimization packages .

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